.Akshali Shah, Manager Director, Parag Milk FoodsNew Delhi: Parag Dairy Foods has increased its own whey protein series under the Avvatar label, along with a focus on customization of the items for the buyers as part of its own brand-new advertising approach, Akshali Shah, executive director at Parag Dairy Foods said in a chat with ETRetail.With this development as well as expectations of the classification growing at a 30-35 per cent CAGR, it aims to obtain a 20-25 per-cent market share in this type by 2027-28. The provider has currently set up its own whey healthy protein production location in Pune, Maharashtra which offers it a competitive edge and reinforces its own market position, Shah shared.The company has actually spent approximately Rs 300 crore in setting up and also growing its own whey protein production capability.The whey healthy protein category, which presently supports 7 per-cent to Parag's general profits, is assumed to assist 15 per cent in the upcoming 3-4 years. Currently, concerning one-third of the company's whey protein sales arise from e-commerce platforms, giving it an across the country reach.To cater to the young people as well as gym-goers and further take advantage of the increasing requirement, Parag Milk Foods considers to disperse its items via present day business stores, specialized whey protein outlets, as well as online stations, making sure omnichannel availability.This aggressive growth target is actually additionally supported due to the company's influencer-driven advertising and marketing projects and its own durable circulation network, which includes over 35 depots and a solid visibility in both conventional and digital retail.As every the firm's Q1 FY25 regulative improve, the firm has a system of ~ 6200 reps and 682 very stockists. It additionally has an existence in 4.6 lakh retail contact factors and also targets to get to 13-15 lakh touch factors by 2027E.
Released On Sep 30, 2024 at 09:52 AM IST.
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