.New Delhi: Dependence Retail prepares to prolong Superdry into the athleisure section which are going to put it in straight competition with leading sport clothes brand names like Nike, Adidas and Asics.Last year, the British fashion company had tattooed a joint project agreement with Dependence Brands for the purchase of Superdry's intellectual property assets in India, Sri Lanka, as well as Bangladesh for u20a4 40 thousand (nearly 405 crore at the time). Superdry's venture in to the athleisure sector in India will be actually a first for the firm globally, along with several establishments set to be opened all over India. Initially, the provider will certainly offer clothing, and later shoes after securing BIS certification." The firm has actually been servicing a retail layout for athleisure products, which has experienced a surge sought after because the pandemic. It may absorb French retail store Decathlon likewise along with large format outlets, while Superdry sporting activities will certainly be actually mid-size retail stores," claimed a mall driver knowledgeable about the development.Reliance Retail carried out not reply to ET's queries.Sales of leading sporting activities companies have actually sprinted in the past 2 years, driven through improving understanding concerning health and fitness and also climbing demand for athleisure damage. With a population of much more than 1.4 billion, India is one of the fastest-growing and also most extensive worldwide markets for sports apparel and also shoes companies.Most worldwide labels have been actually about in the country for much more than two decades and have increased by means of collaborations along with cricket and various other featuring activities. The more recent candidates, nevertheless, have actually been actually positioning themselves as relaxed way of living and also normal sportswear companies. India is actually viewing improving passion in sports like kabaddi, soccer, beach ball, hockey and badminton.Superdry went into the nation in 2012 in relationship along with Dependence Brands, an endeavor of Dependence Retail Ventures Ltd (RRVL). RRVL possesses alliances along with private style brand names in portions like high-end, bridge-to-luxury as well as high-premium as well as high-street way of life such as Armani Swap, Burberry, Bally, Canali, Diesel, Gasoline, Hugo Boss, Hamleys and Jimmy Choo, Valentino and also Balenciaga for the Indian market. Reliance Brands also acquired plaything seller Hamleys in 2019.
Published On Aug 3, 2024 at 09:31 AM IST.
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